Ook de andere genomineerden Yael van Leijenhorst en Abdyyunus Isayev hadden pakkende essays opgesteld.
Yael vertelt over haar essay: “My essay tells the story of a woman who built a fair, sustainable supermarket chain, transforming the Dutch food system. Her business model supported farmers, provided affordable housing, and fostered community-driven impact. Over time, her vision expanded beyond food into social change. She urges people to pursue bold ideas and measure success by their positive impact on others around you, instead of just money.”
Ook Abdyyunus had een pakkend verhaal: "My story was about my vision of a future-proof agricultural system in the Netherlands and what is my own role in this. I highlighted a future where innovation and sustainability go hand in hand. Despite all the current challenges such as political struggles, environmental and social challenges, sustainability will be achieved with one step at a time and every individual has a role in it. In this vision, I saw myself embracing the role of an advocate for sustainable innovation, working to bridge the gap between technology and farming communities.”
De jury, bestaande uit Adri den Dekker (voormalig directeur Inkoop, Landbouw en Duurzaamheid van HAK), Frederike Praasterink (lector Future Food Systems) en Joachim Nieuwhoff (Inkoop Directeur HAK), koos voor Juan als winnaar.