HAS Food Experience 2026

In this category we find products and concepts that offer convenience and accessibility in the modern food environment. Convenience is about innovative solutions that simplify daily life, such as ready-made meals, snack options, and smart packaging that makes preparing and/or consuming food easier.

In this category we find concepts and interventions that are in line with a healthier lifestyle, both in the field of healthy products, lifestyle, target group nutrition and interventions that have an impact on healthy eating behavior and mental aspects of health through food concepts.

In this category we find concepts, products and packaging that evoke a sense of luxury and indulgence. Think of refined flavours, decadent ingredients, unique dining experiences, stylish packaging with extra experience that invites people to indulge.

This category includes concepts and interventions that focus on (innovative) production processes, digitalisation and automation. It also includes initiatives in the areas of water and energy management, quality control and systems.

This category includes concepts and interventions that focus on sustainable and alternative proteins, as well as hybrid concepts that promote a flexitarian lifestyle. This category also includes initiatives that help prevent food waste and stimulate more sustainable packaging, as well as sustainable food systems and circular food chains.