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HAS green academy wins international design award

HAS green academy, university of applied sciences and knowledge institution for agriculture, food and the living environment in Den Bosch and Venlo, has won an international design award. The new house style, created by Venlo based design studio Luidspreker, has been awarded a Red Dot Design Award: Brands & Communication Design 2023 in the category Corporate Design & Identity.

RedDot-with-logo

Unifying organisation and pioneer in the green sector


In September 2022, HAS University of applied sciences changed its name to HAS green academy. This launch was accompanied by a new house style. Nicole Toebast, Marketing & Communication manager at HAS green academy: “The HAS brand had to colourfully embody our values. From agricultural origins, it has grown over the last 75 years into a progressive community where students, teachers, researchers and companies work innovatively on ensuring a sufficient supply of healthy food in a healthy living environment. By showing courage to explore, connect and engage, we ensure momentum and progress in the green domain. This is the message conveyed by our new style.”

 

The jury selected the design from a large number of entries. Tom van Enckevort, designer and co-owner of Luidspreker, on the design:

“The logo symbolises progress; the continuous development of current and future professionals who truly aim to push the green domain forward. We created a recognisable style for animation and photography, with a distinctively fresh colour palette.”

HAS green academy


HAS green academy is the university of applied sciences and knowledge institution for agriculture, food and the living environment in Den Bosch and Venlo. Approximately 3,100 full-time students follow fifteen higher professional education (HBO) study programmes, two of which are international programmes. Students collaborate with fellow students from day one on current issues affecting companies and organisations. Every year, more than 1,000 HAS green academy professionals attend a variety of company training courses and in-company training courses. Lifelong learning truly takes new forms here. HAS also applies its expertise to research, consultancy and product development in collaboration with the professional field.


About the Red Dot Design Awards

 

For more than 60 years, the Red Dot Design Awards have been one of the most prestigious international design awards. Every year sees approximately 11,000 entries from 61 countries. The awards are presented annually to companies working on high-end design projects, and are divided into the categories of Product Design, Brands & Communication Design and Design Concept. A jury consisting of twenty-four international professionals judges every entry.