FoodManShip Awards
During the HAS Food Experience 2026, the expert jury will present the FoodManShip Awards to the most innovative and enterprising concepts.
Category: Convenience
Concept: Bake Your Moment
Concept description:
Baking is the ultimate moment of enjoyment, with all the beloved steps of preparing something delicious. But that moment quickly becomes less ideal when you live alone or with just one other person. That is how Bake Your Moment was created: a unique baking‑mix packaging containing two portions, perfect to enjoy alone or together as a dessert or small treat. You go through all your favourite baking steps, while the packaging itself offers convenience as a baking mould — suitable for both the oven and air fryer.
Name: Odeke van den Hurk
Programme: Food Innovation
Category: Health
Concept: Enough on Your Plate
Concept description:
This concept provides practical tools for the people around someone who is grieving. It helps them offer comfort and support through food.
Name: Emma van den Wildenberg
Programme: Food Innovation
Category: Indulgence
Concept: BR0.0%
Concept description:
BR0.0% offers alcohol‑free mixed drinks without added sugars, low in calories and inspired by tropical flavour combinations linked to spirits styles, complemented by refreshing zero‑soft drinks. The minimalist, sporty and premium appearance supports making a confident, conscious choice.
Name: Robin Smeulders
Programme: Food Innovation
Category: Production & Technology
Concept: Sulfite Formation and Browning During Wheat Extrusion
Concept description:
The client’s extruded wheat products show stability issues, such as sulfite formation and browning. Through trial‑and‑error testing on the pilot plant, several causes were identified, including Maillard reactions and the presence of sulphur‑containing amino acids. Based on these findings, an advisory report was prepared.
Names: Ellen Verhoeven, Tijmen de Vrueh and Cézanne Ruules
Programme: Food Technology
Category: Sustainability
Concept: VinaVita
Concept description:
Did you know that the wine industry produces large amounts of grape waste each year, most of which remains unused? Yet this side stream is rich in valuable nutrients that are both healthy and highly suitable for use in food and beauty products. This concept taps into the growing demand for sustainable, healthy products that easily fit into everyday routines.
Name: Luka van Lierop
Programme: Food Innovation
Audience Award
Concept: Enough on Your Plate
Concept description:
This concept provides practical tools for the people around someone who is grieving. It helps them offer comfort and support through food.
Name: Emma van den Wildenberg
Programme: Food Innovation
Five assessment areas
The FoodManShip Awards are presented each year by a jury of experts, consisting of a mix of HAS professors, HAS alumni and ambassadors from the professional field. This year, the jury paid particular attention to a combination of five key aspects:
- Food knowledge – the ability to apply specific food expertise and skills
- Conceptual or systemic thinking – the ability to think in abstract concepts and larger systems
- Creativity – the ability to think beyond conventional boundaries
- Entrepreneurship – the ability to identify an opportunity and take action
- Presentation – the ability to persuade with a professional pitch
With The Circle of Food, the new generation of professionals shows how forward-thinking and practical action go hand in hand. Together, they are building a healthy, inclusive and resilient food system.
The HAS Food Experience is made possible with the support of Agrifood Capital, Albert Heijn, Appèl Catering, Kraft Heinz and the cooperative Rabobank.
